We aimed to promote, commission and connect all of the great designers, artisans and manufacturers who are inspired by, living or creating in Croydon, and we helped them to find new markets and audiences for their products. We encouraged and supported the cultural and arts communities of the borough. We particularly want to help to promote a positive image of Croydon and its place in the art, design and product worlds in the UK. We want the arts and creativity to grow and thrive in Croydon. The Made in Croydon team has a huge amount of diverse experience in creating supportive frameworks that link and help Croydon communities. All of our directors live and work in Croydon and are passionate about helping people and companies; all of us see the incredible talents and opportunities the borough has to offer. The directors include: writer and journalist, Bernadette Fallon; Lives Not Knives youth worker, Jack Kew; former brand manager & senior buyer for Selfridges & House of Fraser, Josi Kiss; international designer & photographer, Vipul Sangoi; and businesswoman & publican, Esther Sutton.